Predictably Irrational

By Dan Airely
Review by Ray (Experimental Psychology)

Every chapter is packed full of goodness, including introductions to interesting concept, hypotheses, experiments that Airely and colleagues have conducted, applications in real life, and even sometimes, Airely’s own little thought inventions, such as a credit-card design with net profit for both sides!

I shan’t spoil the book, but if you’re interested in how psychology could be used to influence judgement, thoughts and decisions, look no further, because Predictably Irrational is written by a world-leading professor with a true passion for his subjects that is reflected in his writing style. I myself have been inspired by this book, and have become more aware of the implicit biases that we may not have been aware of at the beginning. With his personal anecdotes as well as added notes at the end of the book, I’m certain that this book will keep you engaged and you will not regret reading it! Note that even though this book is classed as behavioural economics, its roots are largely based on psychology as an experimental subject, and is a beautiful illustration of how applicable psychology is to all fields in academia as well as daily life. I hope this book will keep you inspired, keep calm when realising biases and simply love psychology!

Predictably Irrational by Dan Airely
ISBN-10: 0007256531
ISBN-13: 9780007256532

Try checking the availability of this book at your school or local library or explore second hand bookshops and websites. You may also wish to purchase it from Amazon.

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